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Demystifying Neuromarketing: Separating Fact From Friction
Separate neuromarketing fact from fiction by joining this expert panel discussion on March 7.See it on Scoop.it, via neuromarketing
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How to Harness Your Attention in The Age of Distraction
Great illustration by Anthony Weeks for Howard Rhinegold - His new book Netsmart is out, the link below will tell you all you need to know. Being able to navigate through all the noise in this day and...
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Petit recueil de 18 moisissures argumentatives pour concours de mauvaise foi
CorteX : Esprit critique et sciences...See it on Scoop.it, via neuromarketing
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Questioning Techniques
Questioning is a key way of gaining information about and from other people. Here's lots of details on how to do it.See it on Scoop.it, via neuromarketing
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sexappealsinmedia - An Analysis of Sex Appeal in Marketing
This is an examination of the use of sex related tactics and suggestive and provocative content in marketing strategies.Each page analyzes a different aspect of the use of sex appeals. There are five...
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reseaux_merckle_03_origines.pdf
les réseaux sociaux : les origines de l’analyse des réseaux sociauxSee it on Scoop.it, via neuromarketing
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Principes d’anthropologie pour les réseaux sociaux
En réponse à business garden qui dans un excellent billet de synthèse se pose la question des centaines de réseaux sociaux, pour quoi faire ?See it on Scoop.it, via neuromarketing
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Neuromarketing and economic decisions - Ceylon Daily News
Ceylon Daily NewsNeuromarketing and economic decisionsCeylon Daily NewsIn brief, the advertisers should know the basics of neuroscience for neuromarketing. Advertisements act by stimulating the memory...
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The Crux of the Subconscious: Understanding Emotion for Genuine Brand Engagement
by Jesse de Agustin @emonalytics Eliciting subconscious responses is paramount to achieve genuine brand engagement and create the brand experience you want for your audience. We all have an idea...
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Brand Affinity and Neuromarketing
Learn what attracts a consumer to a brand. Neuromarketing is a new science that studies how people respond physiologically to advertising and marketing.See it on Scoop.it, via neuromarketing
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The Social Web: People Don't Share Facts, People Share Feelings
I selected this piece by Kathi Kruse because I agree with what she's saying and I'm experiencing this myself everyday. Intro: "There's a major shift on the web and a big change on social networks in...
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User Experience and Information Architecture – Centered and Bounded Sets |...
The centered set approach is like gathering cats rather than herding cattle. The center is the pail of milk that draws the cats.See it on Scoop.it, via neuromarketing
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12 Simple Ways Marketers Can Humanize Their Brand
Learn how you can use your inbound marketing to humanize your brand.See it on Scoop.it, via neuromarketing
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Modern Mythology and the Transmedia Revolution
Peter Usagi: " The Power of Myth was one of the most popular TV series in the history of public television. In a series of six hour-long episodes, American mythologist Joseph Campbell peeled back the...
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The psychology behind the web's most successful brands
Tomas Chamorro-Premuzic discusses how user data and personal behaviour is changing the internet, and the ways in which companies are tapping into and influencing this new vision of the web.See it on...
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Le pouvoir de la publicité : The Ad & The Ego 1/4
See it on Scoop.it, via neuromarketing
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WHERE GOOD IDEAS COME FROM by Steven Johnson
One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from? With Where Good Ideas Co...See it on Scoop.it, via neuromarketing
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Transmedia Manifest
"There's a Transmedia Manifest going around on Twitter this morning. I won't be signing it." [Andrea Phillips discsses the idea of "best practices" in transmedia.]See it on Scoop.it, via neuromarketing
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[Chuck Wendig] 25 Of My Personal Rules For Writing And Telling Stories
Chuck Wendig: "Okay, what follows are really just mottos or sayings or made-up platitudes that I happen to live by, and for all I know I’ll only live by them for a couple weeks until I realize they...
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